NEVER TOO OLD.
NEVER TOO LATE.
ONE MORE GAME.
It started with a phrase.
The thing you say when you've already played enough, you're knackered, something probably hurts and you know perfectly well you should stop.
“One more game?”
Of course.
OneMoreGame is a sports and lifestyle brand I'm building with Mike Humphery-Smith around a very simple idea:
Keep playing.
Keep trying.
Keep turning up.
Whatever your age. Whatever your sport.
SPORT · HUMOUR · COMMUNITY · BRAND · STILL PLAYING
YOU COULD GO BACK TO THE OFFICE.
YOU COULD GO FOR ONE MORE DRINK.
OR...
ONE MORE GAME?
One more game of tennis.
One more round of golf.
One more game of padel.
One more leg of darts.
One more kickabout. One more set. One more end. One more go.
Because playing matters!!
Sport gets you moving. It gets you out of your head. It puts you around other people. You compete. You laugh. You talk. You concentrate on something completely different for a while.
Your body works.
Your brain works.
You connect with people.
You live.
And when somebody asks whether you've got another game in you?
You don't want to say you're finished.
OneMoreGame.
Because you're
#StillGame.
The idea came first. I am 50. I get something from playing sports I can’t give up. Injuries might slow me donw…but won’t stop me. I can’t see myself giving up, because I am #StillGame
Then I started building the brand around it.
The identity. The look. The products. The humour. The messages. The different sports it could live in.
Because OneMoreGame isn't supposed to belong to one sport.
Football. Tennis. Padel. Golf. Rugby. Cricket. Darts. Running. Whatever keeps you playing.
We're developing clothing, headwear, accessories and products for people who recognise that feeling:
I'm not done yet. I've got OneMoreGame in me.
FROM AN IDEA.
TO A BRAND.
TO SOMETHING
YOU CAN WEAR.
